Law Firm Marketing Solutions

Guiding your practice to increased revenues while reducing your work hours.

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September 2007, Issue #16

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In this issue:

Law Firm Internet Marketing – Keywords, Navigation, & Funnels?

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Law Firm internet marketing can seem endlessly complex and certainly frustrating to the uninitiated. If you are not an educated consumer you can be taken to the cleaners by some vendors as well. Some of you reading this newsletter will already know what I mean about having been taken, since your website is not producing results for you. Lots of money spent with no results. I aim to stop that process in its tracks. You need someone on your side in attorney marketing and that is my job. Thus in my view staying objective with a fiduciary responsibility to you is my goal. This month I will be uncharacteristically brief since I have a very comprehensive complimentary download available to you that will tell you the whole story. I will give you the link below after a few words on what the value is for you in getting this complimentary download.

Law firm internet marketing is different than having a website. A website is like a billboard on a rural road – nobody sees it usually. Law firm internet marketing is about having a process online that pulls (search engine optimization both on page and off page, articles, links, etc.) and pushes (pay per click advertising) business to your website with that website being created in such a manner that it facilitates converting the visitor to the next step in becoming a new client for you. Thus a website is NOT law firm internet marketing. The website is just a piece of law firm internet marketing and often a useless piece if not done correctly. Most are not done correctly as measured by Google PageRank of 0, 1 or 2 and/or Alexa Rank of “no rank” and thus no traffic to speak of. In law firm marketing there are key elements necessary to be successful. The key elements necessary for a firm foundation in law firm internet marketing are software generated keyword research, Middleton model navigation, SBI model content and a marketing funnel. I am not going to go into details here on each of these items. Instead I have a download available to you below that does have the details for you. Here is what you will find out if you click below and download the document:

1. Why the “right” keywords are so important in law firm internet marketing and why you should use software to do the research.

2. Developing your keyword “seed list”.

3. Finding/using the complimentary keyword selector tool at Wordtracker

4. Finding/using the complimentary trial at Wordtracker to find more of your keywords

5. The three options for you in doing keyword research and if you have a website now you have probably already made the worst choice in law firm internet marketing without knowing it.

6. Suggested Website Navigation Button Layout and why is that critical.

7. What is “behind” each button if you use this layout and why that is important in law firm internet marketing.

8. Be sure to go to the last page of the document to get more complimentary resources and more details on the Middleton Model and the SBI Model I mentioned above. Here is the website to go to and claim the complimentary white paper (and the links to the complimentary tools inside the article) titled “Can A Website Help Your Legal Practice” by Richard Cannon, Certified Webmaster. It is all about how you can get new clients on the internet and becoming an educated consumer who won’t be taken to the cleaners by a vendor in the process.

Comments, ideas, questions or topics you would like to see addressed in future newsletters? I would love to hear from you. Just reply to this newsletter and tell me what you think.

To your success,

Henry Harlow
Founder, www.Law-Firm-Marketing-Coach.com

PS: You can find all our website resources with the two complimentary seven part e-courses at www.Law-Firm-Marketing-Coach.com/resources.html.