Law Firm Marketing Solutions

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November 2007, Issue #18

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In this issue:

Guerrilla Marketing For Law Firms

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What is guerrilla marketing for law firms in particular? Now that you mention it, the term “guerrilla marketing” is used by many people. What does that term mean anyway? The father of guerrilla marketing is Jay Conrad Levinson who wrote the original book titled Guerrilla Marketing in 1983. His books have sold in the tens of millions of copies, are now all over the globe in 37 languages and the approach is taught in many MBA programs worldwide. Much like the brand “Xerox” that became a generic name for making copies of something at one time, the brand name “guerrilla marketing” became a generic term for inexpensive marketing strategies that get maximum results.

What does Jay say guerrilla marketing is about? “The essence of guerrilla marketing is a blend of common sense, realistic expectations and dedication to a plan. It is hardly a miracle worker, but when done properly, does seem to work miracles for those with patience, aggressiveness and willingness to constantly learn.” In Jay’s book Guerrilla Marketing Attack For Attorneys he says “If you begin to use a low-cost but power-packed arsenal of marketing weapons, you can out market your competition before your competitors outsmart you.”

To be successful in guerrilla marketing for law firms you need to create a marketing mind set as well as keep you mind open, see yourself as in the “law business” as well as know what strategies/tactics will work for your personality in your practice areas. You also will need to make a plan and work the plan consistently, persistently and be well targeted over time. You can do this since it is much easier than what it took to become an attorney is my thinking. Naturally the key issues are having the “right knowledge” and “implementation” of that right knowledge in guerilla marketing for lawyers.

Marketing knowledge is everywhere of course – articles, books, tapes, CDs, and seminars. That said you must have the “right knowledge” in guerrilla marketing for law firms. Beyond that and even more important is the “implementation” part once you know the right knowledge for attorney marketing. Coaching is all about implementation of the right knowledge. If you want the right knowledge, feel free to call or email me and ask me to email you my guerrilla marketing for law firms eBook that is based on my experience in individually coaching way over 500 attorneys in virtually every practice area as well as the “right knowledge” I gained from being a Certified Guerrilla Marketing Coach.

Comments, ideas, questions or topics you would like to see addressed in future newsletters? I would love to hear from you. Just reply to this newsletter and tell me what you think.

To your success,

Henry Harlow
Founder, www.Law-Firm-Marketing-Coach.com

PS: You can find all our website resources with the two complimentary seven part e-courses at www.Law-Firm-Marketing-Coach.com/resources.html.