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June 2009, Issue #37

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In this issue:

How Good Is Your Website

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Below find what I would look at with you when you call me for a complimentary 20-30 minute brief website analysis of your website at 888-434-3006. It is likely we won’t get to it all and we can try. Much of the material is self explanatory so read on and I am sure you will learn a thing or two. If you want to learn more call me for your complimentary time to get your questions answered.

Core Distinctions In Website Analysis

1. What type of website is it? = Blog? Blogsite? Brochure Website? Internet Marketing Website?
2. Current Domain Name = is it short as reasonably possible? Does it include personal names or initials? Is it easy to spell? Does it describe what the company does? Does it give a benefit? Are there keywords in the domain name?
3. What is the Google PageRank? = 0, 1, 2 is the rank of 98% of all web pages on the Internet. A rank of 3 is breaking out. Rank of 4 is really good. I have seen few better than 4 with law firms. That said here are a couple of PR 5 law firms:
• http://www.fladivorcelawblog.com/ (note: it is a terrible marketing funnel but it ranks!)
• http://www.flprobatelitigation.com/ (note: it is also a poor marketing funnel)
• One thing to notice on these two is they have a huge amount of content.
• You can get a Google Tool Bar here: http://toolbar.google.com/T6/intl/en/index.html
4. Alexa Rank = www.Alexa.com (Note: not that important for law firm websites but it is a measure of success)
5. Brief Competitor Analysis = Here we want to get some idea of who your competitors are and how well they rank on Google so we have a sense of what it would take to get yourself to the first 3 pages of Google and ultimately the first page of Google. How we do that:
1. Go to Google and put in: Orlando Real Estate Attorney (use your town and practice major practice area)
3. Look at the top ten for types of site (directory? competitor?) and their Google PageRank. Their PageRank will tell you the strength of the competition.
4. Look at the factors on your competitors sites that you find in this document. This will give you a good idea of how “web savvy” they may be and how difficult it might be to muscle on to the first page.
6. Current Navigation = is it too busy with too many places to click? Does it have less than 10 buttons? Is there a macro marketing funnel present? Is there evidence of planned site architecture (linking among site pages)? Is most wanted response (MWR) evident in the navigation? Are there copy, ethical bribes, and systems in place to collect email addresses?
7. How many “content” pages on there on the site? 20 or less? 20 to 80? Over 80? You can find out how many pages Google has indexed on a site by going to Google and put the following into the search box:

   site:www.yourdomainname.com

   You will see something like this “Results 1 - 10 of about 93 from www.YourDomainName.com” which is how many pages of your site Google has indexed. If it is less than what you actually have then there is a problem with Google indexing your site.

8. Individual Pages = Is there a micro marketing funnel present? Is there a most Wanted Response (MWR) evident on each page?
9. Is there any evidence of keyword research and placement of keywords to SEO standards? Look at the “view source” which might tell you something also about the SEO.
10. Does the site have clean code? Look at “view source” to get some idea.
11. Is the site a content management system (CMS) or HTML built site? Look at the URLs and view source to possibly find out. Most CMS sites are not going to be able to do the SEO standards well. WordPress, Joomla and Expression Engine can do them well. There are others that can probably do SEO well. I just don’t know them by name as there are hundreds or maybe even thousands of CMS systems. You do need to know that the wrong proprietary CMS system can be like being held hostage by a vendor so don’t make this decision lightly. Also be sure you own the code to your website.
12. Is there on page SEO in place = see www.CannonFireMarketing.com/seotraining.html for details.
13. What is the number of Links to the site = go to Yahoo and search using:

    link:www.yourdomainname.com

    You will see the number of links listed and the number of pages Yahoo has listed for you. We do not use Google for this link counting since Google does not give you all the link information it has for you if you ask. We don’t know why other than they consider that proprietary information.

14. When was the last time Google indexed your site? = click on “cache” on your listing on Google and it will tell you the last time they stored the site - which is the last time they crawled the site. If it is within 30 days that is good. If less than that even better. You have to follow this over time to get a good sense of how often you are getting indexed. Put this task on your calendar every month and look. If it is longer than 30 days when you look the first time not so good.
15. Is there a welcome audio on the home page? Better still is there a welcome video on the home page? These need to have it run from 45 to 75 seconds with very careful script crafting a must.
16. In order to sustain and build your search engine rankings as well as drive traffic to your site you need to do some or all of the following:
1. Add at least one new page per month to your site – frankly the more the better but one is a must.
2. Send out a monthly newsletter.
3. Do one free teleclass per month.
4. Begin a one way link building campaign.
5. Consider attaching a WordPress blog to your site.
6. Join social networking sites and link to your website/blog.
7. Consider a Pay Per Click (PPC) ad campaign at least in the beginning.
17. Remember new solutions create new problems. Internet marketing is a new solution! Expect new problems if you go for an Internet marketing site.

To your success,

Henry Harlow
Founder, www.Law-Firm-Marketing-Coach.com

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