Law Firm Marketing Solutions

Guiding your practice to increased revenues while reducing your work hours so you have less stress with more control thus serving your clients better than ever.

If you like this newsletter, please do your friend and me a favor and forward this newsletter to them.

If your friend DID send this newsletter to you find all of our in depth law firm marketing information by clicking here right now.

-----------------

October 2009, Issue #41

-----------------

In this issue:

Dirty Little Secrets by Sharon Drew Morgan

-----------------

What’s stopping attorneys from getting prospective clients to hire them? What’s causing attorneys to lose clients that so clearly (to the attorney anyway) need their help? Why does it take some clients so long to get to “yes” you are hired? Why do attorneys convert fewer prospects into clients than they could? Even if you think you are good at converting prospects into clients, could you do better if you knew the missing link? What is the missing link if there is one?

Sharon Drew Morgen contends it’s the sales model itself. In her new disturbing, insightful book, Morgen introduces us to the behind-the-scenes world of the buyer: the culture, the system, the decisions, and the change management issues that need to be addressed before buyers can buy. The sales model has never taught us how to manage these off-line issues, and so we sit and wait until buyers do this on their own.

Now, in Dirty Little Secrets, you can discover what’s going on and how you can help. Caution #1: if you are not ready to add some new skills or new thinking to what you’re already doing, this book is not for you. However, if you want to be a student of sales, and want to find more prospective clients and have them hire you faster, this book is a wonderful guide through change management and decision-making. After you’ve read the book, you’ll have a much better idea of what is going on in your buyer’s environment and how to help them to come to a decision to get into action and more naturally want to hire you.

Caution #2: This book is not written with just attorneys in mind and it is about issues attorneys need to know about. Dirty Little Secrets is not a sales book, but it will help you sell, close quicker, and find more clients. Indeed: the dirty little secrets of the title refer to the problems that the sales model itself creates, and how to overcome them. I have been following Sharon Drew Morgan for about ten years now and I know she is up to something big and this new book is moving the process forward. Do you want to learn more about the book, see her videos, download some free chapters, read what the dirty little secrets are in the book and what special time limited bonuses will come to you if you buy her book then just click here now. Naturally, if you want to work on your “front end systems” with a law firm marketing specialist I would be happy to help.

Comments, ideas, questions or topics you would like to see addressed in future newsletters? I would love to hear from you. Just reply to this newsletter and tell me what you think. OK, that is it for this month and I am looking forward to meeting you on the call!

To your success,

Henry Harlow
Founder, www.Law-Firm-Marketing-Coach.com

PS: Want a no risk, no sales practice assessment across 115 key points with tips, techniques and solutions you can implement right away to increase you income while you reduce your work hours? Get more details by clicking here right now.