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November 2009, Issue #42

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In this issue:

Important Odds and Ends For You

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This month I thought I would clean up some miscellaneous items that have been on my mind and keep it brief since the links will tell the tale. If you think this social media thing like Facebook, MySpace and Twitter is a fad that will go away well I fear you are mistaken. Why? Well for one Google, Yahoo and Bing are going to integrate the content on social networking sites into the search engine results. This is not going away. Some of you may benefit from it and some will be hurt by it.

Give this link a look for an interesting video on the topic:

http://www.youtube.com/watch?v=sIFYPQjYhv8

I keep hearing from attorneys that they don’t believe their ideal clients are online because they are affluent and educated folks. Well, I suggest you take a look at these articles/statistics and tell me the affluent and educated are not online:

http://www.emarketer.com/Article.aspx?R=1007094

http://www.emarketer.com/Article.aspx?R=1007089

I also hear from attorneys that they don’t see any need to have a newsletter, or collect names, and email addresses off their website. Getting email addresses is what folks who understand Internet marketing refer to as “building you list”. Well, you might want to take a look at this link for evidence:

http://www.emarketer.com/Article.aspx?R=1006932

Lastly, consider sending gifts for Thanksgiving to referral sources. It is not too late. You will show up before the pack sends Christmas gifts and will be more memorable. Try some of these sites for ideas:

http://www.gourmetgiftbaskets.com/

http://www.mygiftbasketideas.com/Cornucopia-of-Thanks.html

http://www.godiva.com/Catalog/Subcategory.aspx?id=172

OK my friends. Call me if you need me (888-434-3006) and have a great Thanksgiving. I am happy to spend 15 to 30 minutes quality time with you to help you solve an issue and see if I can be of help to you longer term.

Comments, ideas, questions or topics you would like to see addressed in future newsletters? I would love to hear from you. Just reply to this newsletter and tell me what you think.

To your success,

Henry Harlow
Founder, www.Law-Firm-Marketing-Coach.com