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February 2010, Issue #45

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In this issue:

How To Audio Market & Why You Should Care

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The last couple of months I have been doing a lot of audio with my law firm marketing clients. Why? Because they are adding audio downloads to their website on topics that their website visitors can't wait to hear. You can easily get out in front of your competitors using audio downloads since few lawyers are doing internet audio marketing. You will be the lawyer they listen to who addresses their questions, concerns, hopes and fears. You will create the sense of "know, like, trust, credibility" with the listener. You will own a large part of their "emotional brain" after they hear your audio download. Now if they have been shopping lawyers who do you suppose will be more likely to be selected? The one with an audio or the ones without an audio? Usually my role is to help them create "sexy titles" for their audios, help develop the interview questions, walk them through the process, and in some cases I am the interviewer (not necessary). Therefore, here is how to do it for yourself and free.

1. Go to www.feeconferencing.com and sign up for an account... free of course!
2. Then get familiar with the online interface used to manage conference calls by the "host" which is the account owner or their designee.
3. Then call in yourself as the host using the host pass code from a phone.
4. Then have your associate/assistant call in from another phone using the participant pass code. You cannot call in from one phone using the speakerphone and both of your do the call. The system requires at least two lines calling in to record.
5. The key aspect to learn is once you turn on the "live conference" you will see the recording "off/on" button. Your "interviewee" calls in. You can chat one another up and when you are both ready you turn the recording on via the online interface. The system will say, "recording now" and it is then recording. Once the interview is completed, you use the interface to turn the recording off and it tells you that it has stopped recording.
6. Now, here is something very important. You probably will talk with the person just interviewed a bit before they hang up... don't you hang up after talking with them just yet or you will lose the recording! So say you chat with your interviewee a bit...they hang up...you are still on the line with the interface open... you need to then turn off via the interface the "live conference" button. This enables the system to create the recording in the background while you are still on the interface although you can hang up now that you have turned the "live conference" button off. I usually turn this "live conference" button off before I have that final little chat with the person I was recording and after the system has said "the recording has ended" to us. That way I am sure not to mess up lose the recording.
7. You then can look into the "history & recordings" tab for your recording. You need to download the recording right then...they don't save them for you very long if at all so grab it now is my motto. You will want to name the file and be sure to put the file extension as mp3. For example name it YourNameOnSubject.mp3 and your file will be delivered as an mp3 file in the download.
8. Now you can hang up the phone and log off the system.
9. One final word.... if you start recording a call with someone and they are doing poorly or miss-speak or whatever and you stop the recording (you can do that via the buttons) if necessary. If you then start the recording again you are still making the same recording.... you are not making a totally new recording. You will have to use editing software and edit out the earlier portion (see PS below). The other option is for you to end the call via the "live conference" button after telling your interviewee to hang up and call back in to the system. You will also need to call back in. You end the call via the interface, which wipes out the old recording session. When you both call in again and you do the above things the new recording will be in place without the old stuff.
10. Of course, you can record live teleconferences with hundreds of folks on the line if you desire as well.

OK, I hope this is clear! I would be happy to answer questions once you have your account and you have played around with it a bit. I can be on my account and you on yours and we can play with it some. It is really quite easy. Just contact me at 888-434-3006.

PS: Ready for a bit of advanced work? Well you can actually learn to edit your recordings to take things out, add things or rearrange things. You can get the free audio software here:

http://audacity.sourceforge.net/

You will be in business as an audio editor!

PPS: You can invite your referral sources to do interviews with you. They will be honored. Of course, you will give them a copy of the audio for their website and suggest they link over to your website, which is good for search engine optimization and drives more traffic to your site.

Comments, ideas, questions or topics you would like to see addressed in future newsletters? I would love to hear from you. Just reply to this newsletter and tell me what you think.

Best regards,

Henry Harlow
Founder, www.Law-Firm-Marketing-Coach.com