“Give Me 89 Minutes … and
I’ll Show You
Exactly What YOU Need to Do to Attract
More Qualified and Profitable Clients,
Increase Revenue by 17% or More … and
Work 1-2 Hours Less Each Day”
Dear Attorney,
“I need more clients so
I can generate more billable hours. But I’m already spending too much
time at work. And nothing I’ve done to market my law firm seems to
work very well.”
Sound familiar? I’m not surprised. I
hear a version of that complaint from virtually every attorney I talk to.
That’s why I’m writing.
Because if you’re willing to give me 89
minutes of your time, I promise that I can show you at least 23 things
(probably more) you can do, starting today, to:
Attract more
(and better) clients
Get a bigger and
faster return on your marketing investment
Increase your revenue
by 17% or more
Work 1 or 2 hours less
each day
Henry Harlow,
The Law Firm
Marketing Coach
Hi, I’m Henry Harlow, founder of
LawFirmMarketingCoach.com. I help small law firms and sole
practitioners better serve their clients by developing personalized,
cost-effective marketing programs that attract more – and more
profitable – clients.
Now I want to help you … by showing you
the proven, customized marketing strategies that will boost YOUR law
firm marketing results and attract more clients to your practice.
Before I tell you more about how I can
deliver this customized information in less than 90 minutes, let me
give you a quick look at my qualifications.
I spent 6 years working as a consultant
with a nationally known training and development firm that works
exclusively with attorneys to improve their marketing and practice
management systems. Before that, I served as a management consultant to
Fortune 500 companies and spent more than 15 years marketing
professional services offered by hospitals and private practitioners.
My academic training includes a master’s
degree in psychology (which is critical … because an in-depth
understanding of human behavior is required to excel at marketing)
preceded by a bachelor’s degree with majors in both business and
psychology. I’m licensed as a psychotherapist, with several national
counseling certifications, and am also a Certified Guerrilla Marketing
Coach and a licensed facilitator of Get Clients Now™!
"If you're an attorney
interested in serving your clients better than ever, dramatically
increasing your revenue while actually reducing your workload, you need
to talk to Henry Harlow. He's translated and adapted the 16 Guerrilla
Marketing Competencies and 100 Guerrilla Marketing Weapons into a
powerful marketing system customized for law firms. Henry has
individually coached well over 500 attorneys in virtually every practice
area, and I can't think of anyone better qualified - or able - to help
you achieve your law firm marketing goals affordably, effectively, and
quickly."
Why I Specialize
in Helping Solo Legal Practices and Small Law Firms
I launched Law Firm Marketing Coach to
help the attorneys I enjoy working with the most – solo practices
and small law firms – because of their entrepreneurial drive and unique
position to make massive improvements in their marketing in 90 days or
less.
As a sole practitioner or a partner in
a small law firm, you’re uniquely positioned to benefit from effective
marketing. You see, with larger firms, there are layers upon layers of
approval needed to get anything done – including marketing. And by the
time all of the decision-makers have had their say, you’re left with
watered-down, confusing, woefully inadequate marketing.
But as a sole practitioner or a
partner in a small firm, you’re agile. You can adapt quickly to
changes in the marketplace. Jump on opportunities. And take the calculated
marketing risks that lead to big payoffs.
Most impressively, you can quickly
solve crushing marketing problems that can take larger firms months,
if not years, to identify and address.
That’s what I want to help you with
today.
Which Of These Law
Firm Marketing Challenges
Do You Face?
Early in my career, I was shocked when I
realized how many law firm management problems can be solved by the
“magic bullet” of attorney marketing.
Think about it for a minute. Which of
these common frustrations are driving you crazy?
“I’m not making
enough of a profit.”
“I’m not making
enough personal income.”
“I have problems
with cash flow.”
“There just
doesn’t seem to be enough time for me to do everything.”
“I don’t have
enough control over things.”
“I need to work
smarter, not harder.”
“I work too many
hours.”
“I can’t recruit
good staff.”
“Everything seems to
depend on me.”
“My staff’s
performance is not consistent.”
“The staff needs
training and clear accountability.”
“Technology is
driving me crazy.”
“Accounts receivable
is a problem.”
“My marketing system
doesn’t generate enough business.”
All of these problems can be solved
with proper marketing. For example, when you attract the right kind of
clients, you generate enough revenue that you don’t have to work around
the clock just to pay the bills. When you set up the support systems that
must be in place to enable a consistent, reliable marketing program …
you eliminate countless staff and management issues.
The trick that most attorneys miss,
even after years of persistently trying to market their law firms, is
that you have to find the unique marketing solution that works for YOUR
law firm.
That’s why if you’re dealing with
one or more of these challenges, you’ll benefit from a Law Firm
Marketing Assessment.
How the Law Firm
Marketing Assessment Works
The Law Firm Marketing Assessment is a
tip-to-tail examination of your attorney marketing program, as well as
the law firm management functions that help – or hinder – your ability
to effectively market your law firm.
The assessment is broken into four
phases:
Research. When
you’re ready for an honest look at what you’re doing well, as well
as what you need to improve … take 20-30 minutes to complete and
submit the attorney practice diagnostic tool (available
only here). This confidential, 115-point checklist and
questionnaire gathers the pertinent, unique information that I need to
understand the way your practice operates, your most pressing
challenges, and the root causes of your marketing woes.
We’ll examine four key areas of
your business that relate to marketing:
Time
Management/Productivity … because if you can’t find the time
to do the work, your attorney marketing program is guaranteed to
fail
Marketing …
the activities that promote your law firm
Staffing …
which affects how much time you have to perform your marketing
responsibilities, as well as how well you can serve the prospects
and clients that are generated by your marketing efforts
Financial Systems
… which ties to the pricing of your services, how much money you
can invest into your marketing, and how well you do at collecting
the billings generated by your marketing program
Diagnosis.
During our private telephone assessment session, which lasts between
60 and 89 minutes, I’ll ask questions to further explore the
information and issues uncovered by the attorney practice diagnostic
tool.
Solutions.
I’ll give you the specific tips, techniques and solutions you need
to achieve the goals that you’ve set for your attorney marketing
program. You’ve heard of the 80/20 rule, which states that 80
percent of the consequences in any given situation are the result of
20% of the causes, right? Well, during this phase of the Law Firm
Marketing Assessment, we focus on the 20% -- the most important
actions you should take to produce rapid, dramatic, sustainable
results.
Action Plan.
Together, we’ll identify the most important steps for you to take
next. And we’ll discuss and evaluate the different options you have
for implementing change.
The end result? You’ll know exactly
how to create an effective, affordable, customized law firm marketing
program … and how you’re going to get things done.
What you won’t get is a sales pitch.
The Law Firm Marketing Assessment is designed to give an objective
evaluation of what you’re doing right, what you need to improve, and how
to improve it. By the end of our time together, you’ll be armed with the
information you need to implement change yourself.
"I have known and worked with
Henry Harlow for over 20 years. He is a gifted listener, analytic
thinker and creative problem solver who focuses on key issues so there
are positive outcomes quickly. Henry clearly understands the challenges
attorneys face today, even though he is not an attorney. I know Henry
has the knowledge and experience to provide solutions for attorneys
since he has coached well over 500 Atticus clients and continues to
contribute to Atticus clients even today by being particularly
knowledgeable in Internet marketing. Henry knows the systems that solo
and small firm attorneys need in place so they can improve client
service as they reduce their work hours by a minimum of 10% while they
increase their revenue by a minimum of $30,000 in just the first year.
”Much of Henry's unique
perspective probably comes from applying his graduate training in
psychology, not just his over 40 years experience in management and
marketing. This education has given him the ability to "think
outside the box" compared to most people. Especially if you are
"inside your box" (as we all are to some extent) Henry can
help you get out of it quickly and take you to the next level. He
certainly makes a difference for me."
~ Mark Powers, Founder/President,
Atticus, Inc.
Recoup Your Law
Firm Marketing Investment In One Hour or Less
I don’t know if there is any
profession that demands as much of its practitioners just to stay current
as the legal profession does. But marketing must be a close second –
there are an awful lot of skills and knowledge to master before you can
become successful. And things are constantly changing.
With your competition getting fiercer by
the day, you can’t afford the luxury of personally learning
everything you need to know to become even an adequate marketer.
You have to understand audiences,
pricing, media, sales, publicity, search engine optimization, effective
web and graphic design, branding, unique selling propositions,
pay-per-click advertising, space advertising, copywriting, and article
marketing – and that’s just the tip of the iceberg. It’s a ton of
work.
Every hour you spend trying to learn
how to effectively market your law firm is time you CAN’T spend serving
your clients … and that means you’re LOSING money.
With a Law Firm Marketing Assessment,
you’ll know within 89 minutes exactly what you need to do to achieve
your law firm marketing goals. Best of all, your investment in this
customized diagnostic process is just $175.
According to the American Bar
Association, the median hourly billing rate charged by attorneys in the
United States is $175. Which means that all you have to do is bill out
one extra hour this month to cover the entire cost of your investment.
When you consider the bottom-line
benefits of participating in this eye-opening assessment, you’ll agree
that investing in a Law Firm Marketing Assessment is a smart, sound
decision:
You’ll gain
revenue … because you won’t be beating your head against a
wall trying to figure out the right way to market your law firm
You’ll have time
to market your law firm consistently … because we’ll look at
ways to carve out enough time to devote to marketing so you get the
positive results you deserve.
You’ll attract
more – and more profitable – clients
because you’ll end the call armed with proven law firm marketing
strategies you can implement immediately
And it gets even better.
Your Satisfaction
Is Guaranteed … Or Your
Assessment Is 100% FREE
Your investment in your Law Firm
Marketing Assessment is backed by my Total-Satisfaction, Money-Back
Guarantee. If you don’t agree that your investment in this assessment
is worth it – for any reason – you won’t pay.
And to put even more of the risk firmly
on my shoulders where it belongs, you won’t pay anything up front.
I refuse to accept your money now.
Instead, complete
the diagnostic tool and participate in the full assessment process. If
you don’t agree that the strategies I teach you are worth $175, we’ll
wish each other luck and hang up the phone. But if you do agree that
the Law Firm Marketing Assessment is a worthwhile investment, you’ll
provide your credit card number or send a check at the end of the
call.
That way, I bear all of the risk. And
that’s more than fair, don’t you agree?
"In just an hour or two of
coaching with Henry I knew exactly what to do and how to improve my
practice. More than that, I found myself taking proactive action that
made an immediate, positive impact on my practice. These were actions I
was not aware of prior or was afraid of taking. Henry has my
recommendation."
~ Sam Assini, Esq.,
Fort Myers, Florida
Sole Practitioner, Family Law/SS Disability
Claim Your Law
Firm Marketing Assessment Now
To get started, download the attorney
practice diagnostic tool (available
only here) and email a completed copy of the tool to me.
Once I receive your completed tool,
I’ll email or call you to schedule your private telephone assessment.
A variety of appointment times are available, so we’ll be able to find
something that works with your schedule … whether that’s early
morning, during the lunch hour, or even after hours.
At the time of your appointment
(according to the clock at www.time.gov),
you’ll call me … and we’ll jump right into our discussion. You
can bring key members of your team if you’d like. And you have
permission to record the call so you can focus on the discussion vs. on
taking notes.
Do You Want to
Delude Yourself … or Do You Want to Be More Profitable?
Some attorneys turn down the
opportunity to have a Law Firm Marketing Assessment completed on their
practice because they either think they know it all … or think they
should know it all. (You can tell who they are – they’re the ones
spending evenings and weekends playing catch up on their work, while
sweating about how they’re going to find new clients.)
Other attorneys – and I hope
you’re one of them – are smart enough to realize that they don’t
have all of the answers. And smart enough to acknowledge that they
can’t possibly be expected to know everything there is to know about the
specialty of marketing law firms. These are the attorneys who are smart
enough to sign up for a Law Firm Marketing Assessment.
You’re ready to discover what needs
to happen at your solo practice or small law firm if you want to:
Get your marketing done more
efficiently … leaving you more time to help clients.
Attract clients vs. chasing them.
Chasing clients screams “I’m desperate.” And desperate is not a
word you want associated with your firm. Instead, if you market your
firm properly, prospective clients will compete for the right to work
with you. And you’ll be able to cherry pick the clients who are the
most interesting, appreciative, and profitable for your firm.
Increase your revenue while
reducing the number of hours you work. Thanks to increased
competition, most lawyers are forced to work longer hours just to stay
in the same place. Sadly, much of their time is wasted trying to woo
clients who really aren’t interested in their services … or that,
frankly, don’t deserve their time and attention.
Attract better clients. When
you’re hungry for work, almost any client will do. But you’ll be
happier and more profitable when you can select the top-shelf clients.
Practically eliminate malpractice
suits and bar complaints. When you’re backed into a corner and
hungry for work, the clients you are forced to accept are usually more
work than they’re worth. In some cases, they’re even a threat to
your firm. Because when you’re working incredibly hard for little
money, you don’t have the luxury of giving each client all of the
time and attention you want to devote to them. Sometimes, this results
in less-than-perfect client service that can lead to malpractice suits
or bar complaints.
Develop a reputation as a leader in
your practice areas. When you’re hungry for work, you take on
jobs in practice areas you can’t stand. But with the right marketing
program in place, you’ll attract the clients that you most want to
serve. And when you deliver the flawless legal work you’re known
for, your reputation as a specialist in your favorite practice area
will grow effortlessly. You’ve developed expertise in certain
practice areas. I’ll show you how to use this expertise to attract
the perfect clients for your firm … so you never again have to take
on work you dislike.
Spend more time delivering
high-quality legal work. As a solo practitioner or attorney at a
small law firm, you wear many hats – far more than attorneys at
larger firms wear (because they have legal administrators and other
staff). You’re responsible for counseling clients,
hiring/supervising staff, occupancy issues, staying on top of
practice-management issues, trends, regulations, laws, perhaps
preparing for trial … and, of course, finding new business. To
compete successfully, you must minimize the time spent on activities
that don’t produce revenue or help your firm grow.
You Can’t Afford
NOT To Market Your Law Firm
Things have changed dramatically for
attorneys over the past 50 years.
In 1960 there were 285,933
lawyers in the USA.
In 1980, there were 542,205
lawyers in the USA.
In 2005, there are 1,104,766
attorneys – and this number is growing by the tens of thousands
annually.
And you’re not just competing against
other attorneys. People are accessing legal information in more ways
than ever before … which means you’re also fighting against
multi-disciplinary firms, Internet legal services, and do-it-yourself
resources.
To stand out in the sea of
competitors, you must market your law firm. And because you’re an
attorney with a solo practice or small law firm, you can’t afford to
waste time, money and energy experimenting to figure out what works to
market your firm … like the bigger firms do.
You need to figure out quickly what
will work for YOUR firm. And the Law Firm Marketing Assessment will
show you.
If you’re ready to attract the
number and quality of clients you deserve … while learning how to
work smarter, not harder, so you can cut back on the number of hours you
put in each week, the Law Firm Marketing Assessment is for you.
P.S. Law Firm Marketing Assessments
are performed on a first-come, first-served basis. To ensure you get
the answers you need when you need them, send me your completed attorney
practice diagnostic tool as soon as possible.
P.P.S. Don’t want to sign up for the
personal Law Firm Marketing Assessment with me? You can still access
the assessment tool I use to gather information – absolutely free. Many
attorneys who have gone through the assessment process with me admitted
that they gained way more than the $175 in value just by completing the
diagnostic tool. So even if you decide that a personal assessment with me
isn’t right for you at this time, I’d like to gift this powerful tool
to you as a thank you for stopping by. Click here
to claim your copy of this eye-opening tool.
