Discover 7 Law Firm Marketing
Strategies
Every Attorney Should Know
Henry Harlow,
The Law Firm
Marketing Coach
Dear Attorney:
Do you want to attract more clients,
increase your revenue, and generate a bigger return on your law firm
marketing investment?
Good news, I can help.
Hi, I’m Henry Harlow, the Law Firm
Marketing Coach. And for the past 9 years, I’ve shown attorneys in
virtually every practice area what really works when marketing law
firms … and what mistakes to avoid. The results? More revenue, more
time off, dramatically boosted productivity, and happier clients.
To help you start improving the
effectiveness of your law firm marketing efforts, I wrote a 7-part email
educational course to give you the straight truth and proven strategies
you can use to attract more – and better – clients.
When you enroll in this Client
Development Secrets for Attorneys, you’ll discover:
The 9 key characteristics of a good
marketer … and what to do if you’re weak in one or more of these
critical areas (Lesson #1)
What storytelling has to do with good
marketing … and how to develop this skill if it doesn’t come
naturally to you (Lesson #5)
The four categories of people who
can refer clients to you … and how to identify which are most
important to the success and growth of your law firm (Lesson #3)
The three distinctions you need to
know when defining your marketing territory (Lesson #2)
How to determine the proper way to
acknowledge a referral (Lesson #6)
The 8 elements you should include in
your radio and TV advertising (Lesson #7)
The biggest predictor of your law
firm’s financial success (Lesson #2)
How to start drumming up referrals if
you are establishing a brand-new practice or have recently opened an
office in a new geographic location (Lesson #3)
The two things you should research
and think about now … so creating your marketing identity and sales
scripts is fast, easy and effective (Lesson #2)
The hands-down worst thing you can do
when trying to build a relationship with other professionals who can
refer their clients to you (Lesson #4)
The top 8 marketing objectives that
most attorneys share (Lesson #1)
How to easily illustrate your breadth
and depth of experience – without bragging (Lesson #5)
How to spot clients who are going
to be more trouble than they’re worth … and how to extract
yourself gracefully from a continued relationship with them (Lesson
#6)
The most overlooked source of
referrals that attorneys miss … and how to bond quickly with these
special people (Lesson #4)
The biggest mistake most attorneys
make when pricing their services … and how to avoid this expensive
mistake (Lesson #2)
But that’s not all. These aren’t
just tips or thinly disguised sales pitches. Instead, I’ve written this
email course to give you all of the information you need to make
measurable progress in marketing your law firm.
That’s why you’ll also discover:
The easiest way to create a powerful
“elevator speech” that practically forces prospective clients to
ask how you can help them (Lesson #5)
The #1 best way to market your law
firm … and 6 reasons you should use this form of attorney marketing
(Lesson #3)
The most effective – and
surprisingly fun – ways you can begin building relationships with
referral sources (Lesson #3)
The truth about how many elevator
speeches you need (most attorneys make a critical mistake here)
(Lesson #5)
Determine if you’re allowed to use
testimonials or letters of recommendation to market your law firm and
learn how to use them … and if you’re not, what to do instead
(Lesson #7)
The 4 primary reasons that
competing on price makes it more difficult to find and keep good
clients (Lesson #2)
6 formulas you can use to create an
effective elevator speech to tantalize prospective clients (Lesson #5)
3 proven ways to gather descriptive
and powerful letters of recommendation … and 5 unique ways to
incorporate them into your law firm marketing (Lesson #7)
Two ways to structure your stories to
connect with prospective clients … and position yourself as the
attorney they should hire (Lesson #5)
The truth about how prohibitions
against “unethical behavior forbidden by the bar” affects your
ability to market your law firm (Lesson #7)
The 8-step process for identifying
pertinent stories to help market your practice … and package them in
a way that lands clients for you (Lesson #5)
Two of the most important words in
attorney marketing … and the three ways to use them to generate more
referrals and land more new clients (Lesson #6)
8 proven strategies you can use to ask
for – and get – top dollar for your legal services (Lesson #2)
The common – but rarely discussed
– reason that many attorneys shy away from marketing … and the
easiest way to get new clients if you share this fear (Lesson #6)
The surprising way that publicity can
build your practice (Lesson #7)
The 3 things you must never, ever
do when thanking someone for a referral (making even one of these
mistakes can instantly make you look greedy) (Lesson #6)
A 23-question script you can use to
begin developing relationships with good referrals sources … and to
position yourself as a trusted colleague who can help their clients
(Lesson #4)
The top 6 reasons you should be
using sales scripts to help with your marketing … and how to avoid
sounding “scripted” (Lesson #6)
The 14 types of scripts you should
have at a minimum (if you don’t, you’re losing money –
guaranteed) (Lesson #6)
3 ways to determine the best
pricing for your services given the people you want to work with and
the type of legal work you want to do (Lesson #2)
A word-for-word script you can use to
position yourself as a scarce resource who demands – and gets paid
– top dollar (Lesson #6)
The 7-step process to create a
natural, compelling elevator speech that you enjoy delivering (Lesson
#5)
7 things that most attorneys don’t
know about PR … and how understanding them will save you time, money
and frustration (Lesson #7)
How to get so many referrals that
you can start to cherry pick the clients you want to work with (Lesson
#2)
A 12-question Client Satisfaction
Questionnaire that you can use to gather valuable information about
the way clients view and rate your law firm … so you can generate
even more files – and quality referrals – from them (Lesson #6)
The 10 types of direct mail that
most law firms should be using (Lesson #7)
How to identify other professionals
who will want to put you in front of their clients and prospects
(Lesson #7)
7 easy things you can do starting
today to develop your law practice (Lesson #1)
What attorneys really need to know
about Internet marketing … and how this “new” medium can
revolutionize your marketing for pennies a day (Lesson #7)
The 6 variables that strongly
influence how many referrals you will get from any person (Lesson #3)
Why having a website does not make you
a seasoned Internet marketer … and 3 ways to figure out what else
you need to do to market your law firm online (Lesson #7)
How to modify the stories you tell
based on the person with whom you’re speaking (Lesson #5)
The best resource you can use to
maximize your chances of success when advertising (Lesson #7)
How often to raise prices … and
how much more to charge (Lesson #2)
The magic bullet of law firm marketing
… and how to use this secret weapon to outperform your competitors
(Lesson #7)
And much more
Claim Your Free
Attorney Marketing Strategies Now
Claiming
your copy of this free course is easy. Just fill
in your first name and primary email address in the form below … then
click the button that says “Send My Lessons.” Your first lesson will
arrive in your inbox within minutes … and you’ll receive additional
lessons every few days.
Client
Development Secrets for Attorneys Revealed!
Yes, Henry, I’m ready
to claim my 7 free lessons about how attract more qualified and profitable
clients for my law firm. Sign me up for the free Client Development
Secrets for Attorneys email course.
Law firm marketing can be fun, easy, cost
effective … and even become second nature to you. See for yourself –
enroll in Client Development Secrets for Attorneys right
now.
To your law firm marketing success,
Henry Harlow
The Law Firm Marketing Coach
P.S. Your
privacy is protected when you sign up for this free email course. I
hate spam as much as you do, and I solemnly pledge not to spam you or sell
your email address to anyone. The only time you’ll hear from me is when
I’m delivering educational information or writing to let you know about
a helpful law-firm marketing tool that my other clients are using. Plus,
you’ll have the ability to instantly and confidentially remove your name
from my mailing list at any time.
Yes, Henry, I’m ready
to claim my 7 free lessons about how attract more qualified and profitable
clients for my law firm. Sign me up for the free Client Development
Secrets for Attorneys email course.
