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Why is "engine lawyer marketing
search" a better keyword phrase for this website than, say,
"lawyer marketing search engine"? It is because:
I will be getting into law firm web site
marketing strategies now. I'll start with some "consumer
education" using my keyword phrase engine lawyer marketing search.
What you just
read is not a mistake. Yes, that is what I meant since I am writing this
page for the search engines as well as for you. For you to understand
lawyer marketing online, I want to teach you about search engine
optimization or SEO.
With Lawyer
Marketing Online…
It's All In The Words
I want the "keywords" to be in
the first sentence of the page if at all possible to get
"points" with the search engines.
In this case, for this page the keyword
is engine lawyer marketing search. Many of you used this search
term to find your way to this particular page on this website.
You see, people are searching by using
the phrase "engine lawyer marketing search" on the Internet 127
times per month. I want this web page - which you are reading right
now - to come up in the free search engine listings for that term. And…
I want it to be at least in the top 10 results.
So I am "optimizing" this page
for the term "engine lawyer marketing search" even though this
phrase does not make much sense in terms of the English language. In the
realm of SEO this move makes perfect sense although with the English
language it makes little sense.
| Make no mistake…
you need to be crystal clear that success in web site marketing
strategies for your law firm begins with researching your
keywords completely.
Learn more about the power of
keywords in Internet marketing, with my special
report on keyword research.
|
In thinking of how you use search engines
for law firm Internet marketing purposes, you need to think of them as
having two ways to deliver visitors to your website.
- Free Search Engines Deliver
Increased Web Site Traffic:
About two thirds of the people who are
searching the term "engine lawyer marketing search" (or any
term really – see how I snuck that term in again?) are putting this
term into the free search engines… and then looking at and clicking
on the results that come up.
- Paid Results (Pay Per Click)
Deliver Increased Web Site Traffic:
The other third of the searchers using
the term "engine lawyer marketing search" are clicking on the
"paid" results. Paid results are known as "pay per
click" or PPC.
Naturally, you would not want to have
to pay for clicks into your web site if you don't have to. Thus the
search engine optimization specialist evolved to help you get to the
top of the free search engine results.
Make Your Website
Work For You…
Not the Other Way Around
SEO professional work is enormously
complex. People literally spend all their time studying it to
The SEO professional is not necessarily
an expert in PPC, so don't confuse that as part of SEO.
Let me mention here that you do not,
under any circumstances, want to buy a software package that automatically
submits your website to hundreds of search engines. Not only is it mostly
worthless, but also it can harm your rankings at the top internet search
engines.
You are going to need someone you can
trust who is a search engine optimization specialist to do your SEO.
They should also redo your website SEO at least quarterly, if not monthly
in some cases.
SEO actually
begins BEFORE you build your website, if you do it right. If you have not
done it "right" then you need to rewrite your website as part of
your web site marketing strategies and SEO effort.
The Importance of
Keyword Research
I hate to tell you, but most lawyers have
websites that are like having a billboard on a rural road. Nobody sees it.
Naturally, you need to know what your
ideal keywords to write about are. Just like I needed to know that
"engine lawyer marketing search" is a keyword I needed to write
about. It takes a professional to do your keyword research.
Keyword research is actually imperative
since it sets up the whole structure of your site. Keyword research
tells you
| You need this
research from several sources using proprietary keyword research
tools, not just what you think or your Webmaster thinks. You can
get this research done for several hundred dollars… and I assure
you it will make you literally tens of thousands of dollars
in the long term if not hundreds of thousands of dollars. |
Sound
incredible? Receive my free
report on keyword research for a deeper understanding about
keywords and SEO.
-----------------------------------
Please forgive me, but I
need one more "engine lawyer marketing search"
just for good measure. I think it is good as well to show you how
important this issue is for attorney marketing success.
-----------------------------------
So don't skip the step of great
keyword research for your lawyer marketing online efforts. You can
have great free search engine results that increase your revenue
and reduce your marketing time.
And… did you know there is a valuable
currency when you correctly implement lawyer marketing online? Keep
reading to find out what the "currency of the Internet" is.
I'm going show you what the most
important piece is to have in place, before building a website or redoing
your website geared for Internet
marketing for law firm success.
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