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Internet marketing for law firm growth has a
currency. This currency is what is known as "permission
marketing." You give your visitor value, and they will
give you permission (by giving you their name and e-mail address)
to build a relationship with them over time. Just as important, they will
tell others about you.
Internet marketing for law firm growth,
done correctly, will become a major stream of new, good clients for
much, much less than the cost of other advertising vehicles.
Lawyer marketing on line can be much more
cost effective than law
marketing with yellow pages, attorney
advertising using media ads, or direct
mail lawyer advertising.
Law firm Internet marketing will also
save you in time spent in marketing, since so much of it is
automated.
The "True
Content" of
Internet Marketing for Law Firms
There is almost guaranteed return on
investment in Internet marketing for law firms if done correctly. What
is the most important piece to have in place to make lawyer marketing
online successful?
It is: Content written to the right
keywords.
How do you get the "right
keywords"? Good question… here's how:
Remember, with your law firm Internet marketing strategy,
keywords and keyword phrases are critical to success.
- Second - Go to Yahoo. Search using
what you think might be the top five keywords you have discovered.
Find the top ten law firm Internet marketing websites that come up for
each of your suspected top 5 keywords. Go to those sites and look at
the source code for the meta tag keywords on those sites,
writing all their keywords down.
If you are using Internet Explorer as
your web browser, you can see the source code for a web page by
going up to your top navigation bar and click on "view."
Then scroll down to the word "source" and click on that.
This will open a new window that shows you the "code" the
technician used to build the web page you see. You are seeing behind
the curtain.
Look for the spot usually close to
the top where you see "<meta NAME="KEYWORDS"
CONTENT=" and then a bunch of words. Those are the keywords this
site thinks are important words their clients would search for them
under. This should give you some good ideas on what your keywords
could be.
Don't get discouraged and most
important, don't go do this yet.
The truth is, law firm Internet marketing
should not have to be so difficult. You should be able to get all the
benefits of permission marketing, attract new and profitable clients, rely
on automation, and save time, not spend it.
I do have an easier, softer and better
way of Internet marketing for law firms, rather than doing it yourself.
It's up next, so keep reading about lawyer
marketing online!
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