Size Up Your Law Firm Consulting
and Management Needs

At a minimum, law firm consulting  and management covers:

• strategic planning (mission, goals, SWOT analysis)

• leadership

• time management

• productivity

• marketing

• human resources

• cash flow

• technology

Other less frequently thought of areas of law firm consulting and management include:

• compensation

• valuation and buying/selling a firm

• team development

• collections

• recruiting

• research

• emotional intelligence

• office management

So how do you decide what you need – or if you need legal consultants at all? Read on for the solution.

The 3 Key Roles in
Successful Law Practice Management

First I recommend you read the book E-Myth Revisited by Michael Gerber. This book was originally published about 20 years ago, and has sold hundreds of thousands of copies to date. The key concept from the book for this conversation on law firm consulting would be the idea of the roles of:

the technician    ●     the manager     ●     the entrepreneur

You see, every business must have all three roles present to sustain itself or grow. If it is missing one of these roles, or if the people holding these roles are in conflict, the business is unlikely to thrive and grow. In fact it could falter and fail.

Each one of these roles has different thoughts, beliefs, priorities, fears and agendas. Each is essential to the success of any business.

That said, the role of the technician is not the role that primarily systematizes and grows the business. It is the role of the manager and the entrepreneur that primarily causes efficiency and growth.

This section reminds me of another quote:

"A man to carry on a successful business must have imagination.
He must see things as in a vision, a dream of the whole thing."
-- Charles M. Schwab

Legal Consultants Bring the Needed Expertise

In most firms of any size it is difficult to presence all three roles, since most people are technicians by mind set and training. Thus the need for law firm consulting.

Law school or paralegal school did not teach you business skills, and probably did not attract the personality type that is lured to managerial and entrepreneurial work. You probably did not get a business and/or a psychology degree.

In solo and small firms it is particularly difficult to presence the Manager and the Entrepreneur since there is so much pressure to just do it, do it, and do it - which is the role of the technician. In solo firms, it is worse since the solo must wear all three hats at the same time.

Clearly you can see that applying law firm consulting for the needed expertise is a no-brainer. There are two things you need to do before selecting a law firm consulting vendor:

• become an educated consumer of legal consultants

• target precisely your needs

Keep on reading to find out more about how to select someone in law firm consulting and know better what you really need in marketing for law firms.

Back to Top

Copyright©2005 Law Firm Marketing Coach, LLC
Your Privacy is Guaranteed. We will never give, lease or sell your personal information. Period!

Home - Marketing - Advertising - Internet Marketing - Management - Self Test
Resources - Newsletter - About Me - Contact - Site Map