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Law firm Internet marketing is critical to
your increased income and reduced work hours.
First let's get the bad news out
about law firm Internet marketing. Lawyer marketing online is one of the
most dangerous places for you. You can spend large amounts of money with
law firm Internet marketing for little to no return.
Why?
Because you probably don't know much
about it. What's more, the people who are selling you websites are often
not specialists that provide web site marketing strategies – they
are only specialists in designing or building websites.
There is a big difference.
Get Smart About
Law Firm Internet Marketing
If your website is not designed to get
you direct response results, you are unlikely to get a return on
investment (ROI).
Worse yet, you might not even know that
you don't own your website or domain name… until you learn enough to
start asking questions about lawyer marketing online. Here is what can
happen:
How do I know
all these things? I have learned much the hard way having spent over
$100,000 on websites in the last 7 years. Let my learning through the
school of hard knocks enable you to avoid the same knocks.
Stand Out with
Well Planned
Lawyer Marketing Online
I would not recommend getting a website
through "directory" sites such as West Law's Find Law or
Lexis/Martindale-Hubble's Lawyers.com in doing law firm Internet
marketing. Here's one major reason why…
With a directory site, your money is
driving traffic to the directory site (not to you). You end up being one
of many on a list of lawyers the visitor searches under. You can create a
much better site that you own for much less money.
Well-planned
web site marketing strategies will drive traffic to your website. You
can get your own website in law firm Internet marketing and still buy a
listing on these directory sites if that is a good move for you.
Law Firm Internet
Marketing that Hits the Target
Now let's get the good news out
about law firm Internet marketing. A website done correctly can be an
asset (that appreciates in value much like your home). You can use clear
web site marketing strategies that
-
drives
traffic to only you (which in turn converts to new, good clients)
-
engages
the visitor with only you
-
creates a
relationship with the visitor
-
offers
rich content to the visitor
-
"pre-sells"
the visitor on only you, and…
- clearly calls for specific action now
from the visitor.
There is a straight-forward model of
Internet marketing that gives you these benefits. It is called CTPM
(Content-Traffic-PreSell-Monetize). Learn more about it from my free
special report on the CTPM
Internet marketing model.
The alternative to lawyer marketing
online done correctly is a web site that just sits idle, costing you
money.
Internet searchers are looking for
specific information. They do this by typing in their search words and
phrases into a search engine such as Google or Yahoo.
We'll see how Internet marketing works by
using an actual example. I'll show you how law firm Internet marketing,
done correctly through your website, can give your visitor exactly
what they're looking for.
For instance, how do I know that people
are specifically typing in the search words engine
lawyer marketing search? Stay with me and I'll explain.
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