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"Firm law marketing software"
is a keyword that is being searched at search engines 76 times per month
at this writing. This means people are probably looking for attorney
marketing software by using this search term. (This is all part of
Internet marketing strategies… Learn more about law
firm Internet marketing on this site.)
Firm law marketing software is an
awkward phrase. Let's see if I can address what people may be looking for
in searching using this phrase.
If you are
searching under this term, you are probably looking for software to use in
the attorney marketing process. If that is the case, what you need the
most is what is often called "contact management software" in
marketing circles.
Contact Management
Software
The two major types of contact
management software used by non-lawyers are ACT by Symantec and
Goldmine by Front Range Solutions. This type of software is used
for:
-
document
management
-
automating
the sales process
-
website
integration of the sales process
-
large
e-mail campaigns
-
attorney
marketing management (budgeting, forecasting results, sales
management, profitability analysis)
Do you need one of these? Probably not
if you are using "front end" software I spoke of earlier
while discussing other major lawyer
resources in software. Please visit that page if you want to review
more good material on law practice management software.
Another
possibility for firm law marketing software would be one that helps you
create a law firm marketing plan. If that's the case you'll find
good information on this website by visiting my page devoted to your law
firm marketing plan.
E-Mail Marketing
Software
It could be that you are interested in
bulk email marketing software or mass email attorney marketing (here we
are talking tens of thousands up to millions of emails). If this is what
you're looking for, I suggest you search under these more specific terms
since there are many choices for sure. But read on first.
If you have
good lawyer specific case management software, you may be able to
use it for large e-mailing projects, certainly in the thousands I would
think. You definitely can use ACT by Symantec or Goldmine by
Front Range Solutions for mass e-mail projects up to almost any size. So
you may not need mass e-mail marketing software after all!
Size Up Your
Software Needs
Another good way to size up your legal
firm law marketing software needs is to hire a legal consultant. Find out
directly what you need to know about your attorney marketing software
demands through the expertise of law
firm consulting.
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