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In law practice management, implementation
is a function of commitment, motivation and accountability. This is
not what I say - this is what sound scientific research has said that has
been published in peer reviewed professional psychological journals.
What could you accomplish if you had the power
to transform individuals, teams and organizations? This kind of power
is attained only when you understand your own personality
profile.
Make no mistake about it. Law practice
management requires behavior change.
Where do
commitment, motivation and accountability come from? Why, your thoughts
and beliefs of course. This fact of human behavior is also based on sound
scientific psychological research.
The Secrets of
Personal Change
If you want to see some scientific
evidence on this fact – with practical advice about personal change - I
recommend the book Changing For Good by Prochaska, Norcross and DiClemente.
These three authors are acclaimed
research psychologists. They have made their life's work studying how
people change on their own without the help of psychotherapists.
| These studies are
very applicable to law practice management since human beings are
involved. Their writing shares practical advice on the change
process, a must for successful law
firm management (the core of any law firm.) |
These three research psychologists did
ironclad scientific work published in peer reviewed professional journals
to uncover the secrets of personal change. Their research has been
adopted worldwide as the model for self-change.
Law firm management and law firm
marketing are not just about having the right information… they are
indeed about behavior change as well.
In their work, these three psychologists
outlined nine change processes.
Each of these
nine processes has dozens or maybe hundreds of techniques. So don't
confuse processes versus techniques.
What Stage of
Change Are You In?
The authors also distinguished the six
stages of change as:
-
Precontemplation
-
Contemplation
-
Preparation
-
Action
-
Maintenance
- Termination
These six stages of change apply in
law practice management as well.
If you are reading this site you are at
least in contemplation stage or maybe the preparation stage.
You are probably not in action yet. Each stage needs specific processes
and techniques to successfully travel through that stage and move to the
next stage.
The key thing to know about these
authors' work is "change involves progress through a series of
stages, not just a progression from high risk to no risk."
In short, we
all must go through the stages of change to get to where we want to be.
How Personal
Change Affects
Law Practice Management
Whatever you are doing today in law
practice management is normal, natural and habit for you and gets you the
result you have today in legal marketing.
When you try to start something new - so
it becomes normal, natural and habit to you in the future - there will be
resistance. This resistance will be both internal (you) and external (your
staff, peers in the firm, partners, vendors).
You will need
to create new empowering thoughts and beliefs with yourself and others so
you change feelings and behaviors. This will allow the new behaviors to
become normal, natural and habit to you as quickly as possible… and
you get a new result in law practice management.
The Desired
Results of Law Marketing
Now you see the need for commitment,
motivation and accountability along with the right knowledge. These
positive thoughts and beliefs will ensure implementation in lawyer
marketing, and you will get your desired results of:
-
More
revenue
-
Fewer
work hours
-
More
control
- Less stress
So keep reading and engaging yourself
in the change process within the realms of law practice management, as
we explore more about law
firm advertising.
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