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What you will find right here about lawyer
marketing will make a good marketer a great marketer. Most
important, if you consider yourself "marketing challenged" you
will become someone who knows what to do about lawyer marketing,
and how to do it.
You see, while there are personality
types that are "born marketers," they still need the right
knowledge and consistent, persistent, and well targeted
implementation.
So… for
those of you who are not blessed with "marketing genes," you
will be happy to know that you can learn strategies and behaviors that
will get you to your goal of law firm marketing just fine as well.
The Benefits of
Legal Marketing
Can Happen For You… Quickly!
"Oh sure," you're
thinking… "Can't possibly happen for me in lawyer marketing. The
practice of law is different from other professions or
businesses."
I promise you the benefits of legal
marketing can happen for you… and faster than you think possible.
You can begin to see results of law firm
marketing in just a few days in some areas, just a few weeks in other
areas and in just a few months in other areas.
You can start getting more revenue to
your bottom line almost immediately when you learn the proven
practical steps and secrets of lawyer marketing.
As Napoleon Hill author of the now
classic Think And Grow Rich! said:
"When
your desires are strong enough you will appear
to possess superhuman powers to achieve."
-- Napoleon Hill
Match Wits With
the Other Marketers…
On Your Turf
You went to law school, not to business
school or psychology graduate school as I did. If you are still reading
this far you clearly are motivated. If you are a lawyer, it is
undeniable that you are intelligent, to say the least. Mastering business
skill sets is a lot easier than becoming a lawyer for sure! So you can
do lawyer marketing.
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One item you need to know is this: I
cite many sources on this website. The reason for that is to get you
thinking in the right direction, on your own. This website on lawyer
marketing strategy is designed to get you started now without my help.
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Of course,
with my help you will probably achieve your goals and vision of law firm
marketing faster and with less stress and fewer false starts. It is
like learning to play golf. Could you learn to be a better golfer if you
read a golf book, or would you do better with a golf pro working with you?
But more about this later.
| I am looking for the
right attorneys to work with long-term. Clearly I can't work with
everyone. Clearly everyone does not need or want my help. Many of
the lawyers I work with find the Attorney
Practice Assessment™
process to be all they need. |
"Look"
at Your Entire Business Through Legal Marketing Lenses
Before we get too far along, let's define
what law firm marketing is. My favorite definition of marketing comes from
the classic book Marketing Your Services by
Anthony O. Putman, who writes the following:
"Marketing
is a set of lenses you use to look
at your business – your entire business."
Here Anthony is saying marketing is a
"perspective" or a way of viewing your business as
opposed to being something you do, or a set of tasks or
functions you do in your business. In that sense he is talking about
your thoughts and beliefs, since this is what makes up your
"lenses."
If you have the
then lawyer marketing implementation
is virtually assured. But there is more from Anthony on what marketing
is about, with regards to legal
marketing. So read on!
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