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Marketing for lawyers does not need to be complex.
Legal marketing does need to be:
Marketing for lawyers also must be
-
Consistent
-
Persistent
- Well targeted over time
Perhaps you already know some things
about marketing for lawyers and have had some success with marketing. That
is great.
Of course, I do want to assure you that
even if you hate marketing, you have come to the right place. If you don't
know how to market or don't believe you can become a successful
marketer at this point (and you don't want to become a huckster) you
have indeed come to the right place.
You don't
have to do anything you hate. You certainly don't have to become a
huckster to be successful at marketing for lawyers, or even become
something you are not.
Bring Your
Skeptical Mind With You
If you are skeptical about marketing for
lawyers, I understand that. I am a natural born skeptic myself with plenty
of life experience to keep me a skeptic. I firmly believe you should be a
skeptic as well. That is why everything I do is 100% money back
guaranteed.
The purpose of this website is to help
you increase your income while you decrease your work hours…
without becoming something you are not, doing things you hate or skirting
ethical guidelines. Maybe now you are even more skeptical? Don't blame you
for that either.
Winston
Churchill defined history as follows: "One damn thing after
another." I know my life looks that way to me at times, and I am sure
the same is true for you at times. Thus staying skeptical is just fine.
Realize Your
Natural Abilities
You probably are good at the technical
aspects of what you do in your practice, or you would not be in practice
very long. That said, we need to face the fact that most human beings are
not "natural marketers" (although there really is not one
"marketing type") or what we call in marketing for lawyers "rainmakers."
I am confidant you do have certain
natural abilities that lend themselves well to marketing for lawyers. With
training you can indeed become good at a marketing process that works for
you. You need something individualized for your needs and your own, unique
personality profile.
See more information on Personality
Profiling and get my free
sample DiSC™
report.
I promise you that you can achieve your goal to realize the vision you had when you began your practice if you stay with me and keep reading.
| If you read this
website and stay with me it will make profound changes in the way
you see, think about, and feel about marketing for lawyers. The
"smoke and mirrors" of how to actually do marketing
will be taken away. No more mystery for you. |
You will be
able to design and implement marketing for lawyers systems that will produce
the results you and I are seeking for you. So keep on reading. It all
is doable.
Knowledge and
Commitment Will Pave Your Way
If you have some negative belief or
irrational beliefs about marketing, that is fine at this point. You might
have a belief that is even true about you, like you are not a good writer,
speaker or networker.
Maybe you are just not a "people
person." Perhaps you think you can never sell and hate sales.
Maybe you don't like advertising or lost money advertising. That is all
OK. Bring those thoughts along for the ride and keep reading on this
website.
(Note: advertising for most should be
used carefully and sparingly after other strategies are in place –
be sure to visit the sections on this site about law
firm advertising.)
We can work with it all and all of it is
grist for the mill. Just remember for now that marketing for lawyers has
nothing to do with your current thoughts, beliefs or personality style.
It has everything to do with having
I feel another quote coming on:
"Some
guys play with their heads. That's OK. You've got to be smart to be
number one in any business. But more importantly, you've got to play with
your
heart, with every fiber of your body. If you're lucky enough to find a guy
with a
lot of head and a lot of heart, he's never going to come off the field
second."
-- Vince Lombardi
So keep on reading, and have less
"one damn thing after another" days in your life. Let's move on
and talk about a Law
Firm Marketing Plan.
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